CARIAD, VW’s software company, is using QNX technology components in its unified software platform VW.OS, to underpin advanced driver assistance systems and automated driving functions. Companies use different components of QNX in different ways. The Canadian firm’s software is in over 215 million vehicles, via its QNX suite of tools and Operating System. They are really at the beginning of that journey.” From Hypervisors to middlewareīlackBerry has already built extensive automotive relationships. This software definition then allows them to build services … They have all publicly stated very, very lofty goals of billions in service revenues on top of the sales of their vehicles that they need to generate per year. The industry calls this software-defined vehicles.
Relationships here, like everywhere, are hard.Īs BlackBerry’s Vito Giallorenzo tells The Stack: “Every large global automaker publicly says two key objectives: One is to take these slightly archaic systems in their cars, and evolve them to software-based architecture, where they can run services a bit like we can do today in a phone or in the tablet or in a PC. They want partners, but to keep them at arm’s length they want intimacy, but independence. Whilst they have great ambitions to innovate with vehicle and driver data, they are intensely wary of bringing in technology partners that might end up taking most of the data and the new revenues that they hope can be built with that data, in the shape of new digital services. The Daimlers, Fords, Toyotas, VWs of the world do not make decisions overnight. Yet getting software into cars is a long game. When they talk about “services”, for example, they are now as likely to be talking about applications streamed from your vehicle to a phone or the cloud (or vice versa) as they are an oil change or new brake pads. That shift is reflected across every facet of how automotive companies think about the future. It’s a computer and it looks and feels more like one with every new vehicle. The dashboard in a modern car is no longer a range of switches that point warm air at your feet or your face a repository for that old mixtape or scratched compact disc.
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